Among other things, EAPC works to strengthen and promote the institution of independent media regulatory bodies in East Africa, to create awareness, and to promote the concept of self-regulation through Press/Media Councils as a viable option for holding the media accountable in the region while promoting media pluralism and diversity.

The East Africa Press Councils (EAPC) is a registered body bringing together media regulatory and development organizations from the East African region embracing the spirit and aspirations of the East African community.

The association’s responsibility is to strengthen and promote the institution of independent media regulatory bodies in East Africa, to create awareness and promote the concept of self-regulation through Press/Media Councils as a viable option of holding the media accountable in the region. EAPC also creates a forum through which media regulatory bodies in the region share experiences and exchange information on emerging issues in media regulation and undertake all activities as may be determined from time to time key among them being media freedom and advocacy, media sustainability, journalism excellence and professionalism, media advisory and media research.